DETROIT (WWJ) – Which auto brands do consumers trust the most?
The auto experts at Kelley Blue Book’s kbb.com set out each year to answer that question. And each year, they deliver their Brand Image Awards to honor the automotive brands that have most successfully captured positive consumer attention.
The 2012 Brand Image Awards, presented to the top brands in 12 categories, are based on consumer automotive perception data from Kelley Blue Book Market Intelligence’s Brand Watch study.
Brand Watch is an online brand perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on kbb.com.
Kbb.com editors say the highly comprehensive Brand Watch study offers insight into in-market new-vehicle shoppers’ perceptions of brands and important factors driving their purchase decisions while they are in the midst of the shopping process.
The Brand Image Awards recognize automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and…
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