Art of the State

By: Luca Ciferri, Automotive News Europe on 4/24/2012

Maserati says the Beijing motor show will be the fourth and final auto show appearance for its KubangSUV concept.

“After Beijing, we will retire the Kubang concept. Our SUV will reappear in its production form and with its final name in due time,” Maserati CEO Harald Wester told Automotive News Europe on the sidelines of the show.

Sources say the production version of the SUV will appear at the Detroit auto show in January 2014.

Unveiled last September at the Frankfurt auto show, the Kubang also has been displayed at auto shows in Dubai and Detroit.

In Beijing, the Kubang was located near one of its future rivals, the Lamborghini Urus concept.

Maserati, Lamborghini and Bentley want to enter the SUV niche a decade after Porsche broke with tradition and rolled out the Cayenne in 2002. The Cayenne–not the brand’s…

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