Mb50's "Liquid Mud" Rant

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by Simone Sebastian

The Gulf Oil logo is coming to Houston, as the fuel supplier launches plans to rebrand 50 gasoline stations in the area, according to executives.

Gulf Oil, a Massachusetts-based fuel wholesaler, has contracted to rebrand 50 ExxonMobil service stations beginning mid- May. Gulf Oil is partnering with Petroleum Wholesale LP, a distributor based in The Woodlands, to supply the stations.

The move is part of Gulf Oil’s aggressive move to expand the brand’s presence across the country, said Rick Dery, senior vice president of sales and marketing.

The company’s logo had been absent from Texas for decades, but returned to the state last year when it branded five stations in Austin. The company was launched in 1901 in Beaumont.

“We are very excited about the re-emergence in the Houston market,” Dery said. “We are going to come back in a much more significant…

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