Design Gazette

Porsche 911
If there is a brand defined by aesthetics, it is Porsche. Largely thanks to designer Ferdinand Alexander Porsche (grandson of founder Ferdinand Porsche) who died yesterday in Austria, aged 76.

He created the designs for the Porsche 904, and the original 911 – which quickly became a design classic (see photo above).

In 1972 Ferdinand Alexander founded his own industrial design company, Porsche Design, in Stuttgart, Germany. In addition to cars, the company produced men’s accessories such as watches, glasses and writing utensils.

His products were distinguished by a clear and functional design language, careful selection of materials and high-quality workmanship, combining artisan tradition with state-of-the-art technology.

Long may his legacy continue.

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